The Rise of New Balance. New Balance grew into a multinational… | by Startup Sapience | Medium
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Brand switch: New Balance to 'replace' Warrior in Liverpool kit deal - Anfield Online
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New Balance Rebranding - The Story of Warrior Football - Footy Headlines
Rumour: Aaron Ramsey To New Balance? - SoccerBible
Liverpool announce £300m kit deal with New Balance - the biggest in their history - Independent.ie
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New Balance (hopefully) kills off the "Murderhole" with Warrior rebrand - SBNation.com
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New Balance learns from Warrior mistakes, tries to gain foothold in soccer market | For The Win