Eastbay - Reebok just dropped their 'Alter the Icons' pack featuring Jay IDK. His unique experiences inspired him to become a rapper. Now seen as “one of hip-hop's most promising new acts” (
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![Reebok spokesperson rapper 50 Cent meets the media at a New York nightclub on Nov. 4, 2003 to launch his G6 lifestyle footware. (UPI/Ezio Petersen Stock Photo - Alamy Reebok spokesperson rapper 50 Cent meets the media at a New York nightclub on Nov. 4, 2003 to launch his G6 lifestyle footware. (UPI/Ezio Petersen Stock Photo - Alamy](https://c8.alamy.com/comp/TYGEF0/reebok-spokesperson-rapper-50-cent-meets-the-media-at-a-new-york-nightclub-on-nov-4-2003-to-launch-his-g6-lifestyle-footware-upiezio-petersen-TYGEF0.jpg)