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Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses: Holz, Kerstin: 9783638688895: Amazon.com: Books
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The Photographer Behind Benetton's Ultra-Provocative Campaigns Is Back at the Brand | BoF
Benetton Was the Master of Viral Marketing Long Before the Term Even Existed
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Historical Campaigns | Benetton Group
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Case Study 3-E: Breaking Through the Clutter: Ads that Make You Think Twice | alyssaroseneese
Benetton's Most Controversial Advertising Campaigns Through The Years | British Vogue | British Vogue
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