![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/0YnqFyMxh-GWWnHaJpdiV4Zzgps=/arc-anglerfish-arc2-prod-bostonglobe/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
New Balance Press Box : NEW BALANCE TO HOST THE 2022 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP AT THE NEW BALANCE TRACK AND FIELD CENTER AT THE ARMORY IN NYC
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Coffee With Larry, New Balance Indoor Grand Prix finds a new home, THE TRACK at newbalance! - runblogrun Coffee With Larry, New Balance Indoor Grand Prix finds a new home, THE TRACK at newbalance! - runblogrun](https://www.runblogrun.com/wp-content/uploads/2023/02/McLaughlin_Sydney-R-NBiGP23.jpg)
Coffee With Larry, New Balance Indoor Grand Prix finds a new home, THE TRACK at newbalance! - runblogrun
![Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com](https://sportshub.cbsistatic.com/i/r/2021/02/22/7eec5690-1178-4bfe-b3fb-f59353f48c49/thumbnail/1200x675/b146c76b59b3f825489df6a1690d79df/lindor-new-balance.png)